Following the impacts of the COVID-19 pandemic, Milwaukee is positioning itself as a sought-after destination for major events and continued economic growth. With a strong lineup of events, including the Republic National Convention in 2024, and ongoing developments in the city, Milwaukee's hotel market is set for a prosperous future.
Philadelphia fans have an earned reputation for climbing light poles in celebration of major victories. Other fanbases throw octopi on the playing surface in celebration. Different fanbases behave differently. A statement that is acknowledged but rarely discussed in a quantitative way. Using data from Placer.ai, HVS gathered data on fan behavior before and after games for every NBA, NFL, MLB, and NHL team and aggregated them by location to enable comparison.
Following nearly a decade of revitalization and growth, COVID-19 delivered a significant blow to Milwaukee similar to what was felt in nearby urban Midwestern cities. Despite Milwaukee’s longstanding history as a manufacturing powerhouse, as well as its strong financial and healthcare sectors, COVID-19 caused hotel demand to fall by 58% and ushered in a wave of work-from-home culture and major event cancellations. Where does Milwaukee go from here, and what was the impact of event cancellations?
While Lambeau Field, the home field of the Green Bay Packers, has been around since the 1950s, the area surrounding it has undergone many transformations over the past decade given the success of the NFL team. In this article, we examine the market’s historical trends, the impact of the pandemic, and the outlook for Green Bay.