Lizzette Casarin

Consulting Experience

Lizzette Casarin is Senior Director, Marketing - HVS Americas, a role that taps into her wide-ranging history with the firm and experience in hospitality. She excels at understanding market and industry dynamics in our business to help showcase HVS expertise through local and national events, as well as hospitality intelligence publications on specific markets and industry trends. She is skilled at researching and analyzing data through an exploratory approach that allows her to devise a well-supported value proposition for the evolution of the HVS brand.

Her innate curiosity and adaptability have allowed Lizzette to evolve her career within HVS. She formerly served as a Consulting & Valuation Project Manager, developing strong relationships and professional depth. Her experience also includes firsthand roles in hotel project management, development, marketing, and execution of highly sensitive and confidential projects for the sale and reorganization of large hotel portfolios in the U.S. and for the Mexican government. She continues to develop strong relationships with market participants and brand representatives to gauge the impact of nuances and strengths in a given market.

Lizzette earned her bachelor's degree in Business Administration from the Universidad Veracruzana in Mexico. Having received a scholarship to study English in the U.S., she developed technical and interpersonal skills very early in her career by developing educational syllabus and training foreign executives in English. 

Press Coverage

Hotel Development Pipeline to Slow: HVS, 2020

Employment History

May 2001 – Present
HVS CONSULTING AND VALUATION SERVICES
Denver, CO

January 2000 – May 2001
HVS INTERNATIONAL
Mexico City, Mexico

March 1998 – December 2000
IPAB (Institute for the Protection of Bank Savings, formerly known as FOBAPROA)
Mexico City, Mexico

July 1997 – March 1998
VVA (Valuación y Venta de Activos)
Mexico City, Mexico

Education

UNIVERSIDAD VERACRUZANA – 1997
Business Administration

UNIVERSITY OF MICHIGAN – 1993

Other Specialized Training Classes Completed:

Uniform Standards of Professional Appraisal Practice – 15 hours
Basic Appraisal Principles – 30 hours
Basic Appraisal Procedures – 30 hours
General Appraiser Income Approach – 60 hours
General Appraiser Site Valuation and Cost Approach – 30 hours
General Appraiser Report Writing and Case Studies – 30 hours
Residential Report Writing – 15 hours
Business Practices and Ethics – 7 hours
Statistics, Modeling and Finance – 15 hours
Fundamentals of Separating Real Property, Personal Property, and Intangible Business Assets – 15 hours
USPAP Update – 2012

Hotels Evaluated

Sample List for Illustrative Purposes

PORTFOLIO ANALYSIS
Clarion Quarterly Portfolio of 47, Various Locations

ARIZONA
SpringHill Suites, Flagstaff
Ramada Inn, Phoenix
Sheraton Hotel & Suites, Tucson
Proposed Holiday Inn Express, Wickenburg

ARKANSAS
Aloft, Bentonville

CALIFORNIA
Courtyard by Marriott, Oxnard
Residence Inn by Marriott, Oxnard
Country Inn & Suites, Port Hueneme
Quality Inn, Vallejo

COLORADO
Proposed Hotel Pearl Street, Boulder
Hampton Inn & Suites, Colorado Springs
Four Seasons, Denver
Hampton Inn, Denver
Proposed Hampton/Homewood Tower, Denver
Proposed Residence Inn, Denver
Holiday Inn, Frisco
Proposed Comfort Inn & Suites, Parachute
Marriott Convention Center, Pueblo

GEORGIA
Proposed Hampton Inn, Adairsville
Courtyard by Marriott, Savannah
Hyatt Regency, Savannah

IDAHO
Days Inn, Coeur d’Alene

ILLINOIS
Hampton Inn, Carbondale
Holiday Inn, Crystal Lake

INDIANA
Holiday Inn Express, Rensselaer

KANSAS
Fairfield Inn, Emporia
Holiday Inn Express, Emporia
Sun Inn, Kansas City
Comfort Inn, Salina
Fairfield Inn, Salina

KENTUCKY
Motel 6, Shepherdsville

MINNESOTA
Proposed Holiday Inn Express, Duluth
Hotel Ivy, Minneapolis
Proposed Hyatt Place (conversion), Minneapolis
Proposed Extended-Stay Hotel, St. Louis Park

NORTH DAKOTA
North Hills Suites (conversion to Hyatt House), Minot
Proposed Hotel(s), Williston

PENNSYLVANIA
Days Inn, Clearfield

TEXAS
DoubleTree Airport, San Antonio

UTAH
Proposed Full-Service Hotel, Vernal

WISCONSIN
Proposed Courtyard by Marriott, Madison
Proposed SpringHill Suites, Madison

WYOMING
Quality Inn, Thermopolis

INTERNATIONAL

MEXICO
Radisson Resort, Acapulco
Hotel Westin Regina, Los Cabos
Hotel Westin Regina, Puerto Vallarta
Proposed Hilton Hotel Reforma
Plaza Las Glorias Hotel, Cabo San Lucas
Sidek-Situr Package
* Plaza Las Glorias, Tijuana
* Parador del Sol, Acapulco
* Plaza Las Glorias Paraíso, Acapulco
* Plaza Las Glorias, Manzanillo
* Continental Plaza Zacatecas
* Plaza Las Glorias, San Carlos
* Hacienda Cora, Puerto Vallarta
* Campo de Golf, San Carlos
Bajamar Integrated Development, Ensenada, BCN
Proposed Bahia de Chamela Resort Community, Chamela, Jal.
Nuevo Vallarta Resort Community, Nuevo Vallarta, Jal.
Punta Maroma Hotel & Resort, Rivera Maya, QRoo
Playacar Resort Development, Playa del Carmen, QRoo
Coronado Village, Puerto Peñasco, Son.
Proposed Mega-Resort, Puerto Peñasco, Son.

Authored Publications

Proyecta, “Who classifies the hospitality industry in Mexico?” September 2000

Speaking Engagements

2016 Travel and Tourism Research Association 47th Annual International Conference | Sharing Economy Measurement Panel

HSMAI Revenue Optimization Conference (ROC) 2016 | Alternative Lodging Impact and What They Mean for Revenue Management

My Articles