HVS | Tanya J. Pierson, MAI

Tanya J. Pierson, MAI

Senior Managing Director, Minneapolis

My Articles

Minneapolis-St. Paul Hotel Market Moves Toward a New Normal

Hard hit by a multitude of factors during the pandemic, the Twin Cities hotel market has experienced significant fluctuations in supply, demand, and operating performance. Signs of resilience are evident in the year-to-date trends, as the hotel market adjusts to supply changes and a different demand mix.

November 7, 2024 By Tanya J. Pierson, MAI

Hotel Operations , Development & Construction , Travel & Tourism , Economic Trends and Cycles , Minneapolis , Minnesota , United States , North America , St Paul

The Minneapolis-St. Paul MSA: A Lagging Recovery

Unlike other major markets in the U.S., the Twin Cities metro area has struggled to bounce back from the pandemic, negative safety perceptions, and the addition of new hotels. However, positive marketing campaigns, publicity from national sporting events, a strong convention outlook, and the potential for hosting the World Expo in 2027 should support a rebound for this lodging market.

April 18, 2023 By Tanya J. Pierson, MAI

Development & Construction , Travel & Tourism , Convention, Sports, Entertainment , Economic Trends and Cycles , COVID-19 , Minneapolis , Minnesota , United States , North America

Hotel Market Recovery – Minneapolis-St. Paul

Reeling from the impact of new supply, seasonality, civil unrest, and a global pandemic, Minneapolis-St. Paul hotels faced a staggering RevPAR drop in 2020, worse than most cities in the United States. While the greater metro-area hotel market has begun to bounce back, it is at a much a slower pace than the national rebound. What has the recovery looked like thus far? When will the market return to pre-pandemic levels?

April 12, 2022 By Tanya J. Pierson, MAI

Hotel Operations , Development & Construction , Travel & Tourism , Economic Trends and Cycles , COVID-19 , Minneapolis , Minnesota , United States , North America , St Paul

HVS Market Pulse - Minneapolis-St. Paul

The Twin Cities hotel market has suffered a greater loss than that of the nation given the combined impact of the COVID-19 pandemic and civil unrest. Many hotels suspended operations between April and June, with little activity taking place in urban cores. How far has the market fallen, and what will the next few years look like?

February 18, 2021 By Tanya J. Pierson, MAI

Hotel Operations , Development & Construction , Travel & Tourism , Economic Trends and Cycles , COVID-19 , Minneapolis , Minnesota , United States , North America

The Impact of COVID-19 on Hotel Values

The COVID-19 pandemic and the related restrictions on travel, business activity, and individual movement are having an unprecedented impact on our industry and economy. Hotel owners, operators, lenders, and investors are all facing greater challenges than ever anticipated, as they grapple with plummeting occupancy, average rate (ADR), and RevPAR and seek solutions to mitigate the impact on EBITDA.

April 10, 2020 By Anne R. Lloyd-Jones, MAI, CRE , Suzanne R. Mellen, MAI, CRE, FRICS, ISHC , Tanya J. Pierson, MAI

Hotel Investments & Ownership , Brokerage & Transactions , Economic Trends and Cycles , Hotels - Distressed , COVID-19 , North America , United States

HVS Market Pulse: Minneapolis-St. Paul Lodging Market Perceptions

Albeit often not the winter weather, the lower cost of living, numerous leisure and recreational attractions, and the presence of Fortune 500 companies drives the appeal of the Twin Cities. While 2018 was a record year for the metro hospitality market, 2019 was less profitable for many of the roughly 370 hotels in the hub of the nation’s friendliest state.

February 21, 2020 By Tanya J. Pierson, MAI , Justin Westad

Hotel Investments & Ownership , Development & Construction , Valuations & Market Studies , Travel & Tourism , Economic Trends and Cycles , Minneapolis , Minnesota , United States , North America , St Paul

HVS Market Pulse: Minneapolis - After the Super Bowl

Minneapolis is home to many Fortune 500 companies and more than 11,000 hotel rooms. High quality of life, diversity of employers, and leisure attractions continue to entice demand and an ensuing level of hotel development to the area.

February 27, 2019 By Tanya J. Pierson, MAI

Development & Construction , Valuations & Market Studies , Travel & Tourism , Economic Trends and Cycles , Minneapolis , Minnesota , United States , North America

HVS Perspectives: Center Stage at ALIS

For 2017, the highest RevPAR growth is anticipated for markets such as Sacramento, Washington D.C., Tucson, Chicago, Salt Lake City, Albuquerque, Houston, and Nashville, per the ALIS presentations.

February 6, 2017 By Tanya J. Pierson, MAI , Kasia M. Russell, MAI

Lending , Valuations & Market Studies , Economic Trends and Cycles , North America , United States

In Focus: Minneapolis, MN

Major events and tourism boosted occupancy and average rate in the Twin Cities in 2015. Hotels stand to benefit from increased visitation in the years to come, keeping average rates and property values on the rise.

July 25, 2016 By Tanya J. Pierson, MAI

Development & Construction , Valuations & Market Studies , Travel & Tourism , Economic Trends and Cycles , United States , North America , Minnesota , Minneapolis

Tanya J. Pierson, MAI

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