Bethany Cronk, MAI, MBA

Consulting Experience

Since joining HVS in 1998, Bethany Cronk, MAI, MBA, has built long-lasting relationships as a trusted advisor for clients by completing consulting and appraisal assignments for hundreds of full-service hotels and resorts. Bethany’s ability to seek out, absorb, and analyze every ounce of intel about a hotel or market enables her to render trustworthy conclusions about value or feasibility. Bethany provides a customized approach to complex lodging supply and demand analyses, facility recommendations, group demand projections, meeting space recommendations, pro forma development, property tax projections, return-on-investment analyses, management contract analysis, and brand assessments. Bethany has also managed numerous complex market, feasibility, and appraisal assignments for group-oriented hotels, resorts, IACC conference center hotels, convention hotels, and hotel portfolios spanning hundreds of assets. Her dedicated focus on the unique aspects of luxury assets and their clientele has positioned Bethany as a niche expert.

Bethany’s extensive higher education began when she earned her BS degree from Cornell’s renowned School of Hotel Administration. She went on to study culinary arts at L’Ecole de Cuisine La Varenne in Paris and later earned dual MBA degrees in Finance and Marketing from the University of Denver. Bethany spent two years teaching Managerial Communication at the University of Denver’s College of Business and taught senior-level Hotel Management for two years as a volunteer at the University of Colorado at Boulder’s School of Business. Furthermore, she is a Designated Member (MAI) of the Appraisal Institute.

Education

UNIVERSITY OF DENVER – Daniels College of Business Master of Business Administration (1997)

Finance and Marketing Specializations

CORNELL UNIVERSITY Bachelor of Science - Hotel Administration (December 1985)

ECOLE DE CUISINE LA VARENNE Advanced Culinary Degree (1986) Paris, France

UNIVERSITY OF STRASBOURG French Studies (1985) Strasbourg, France



Certified General Appraiser Classes Completed:

NCRE-200 Registered Appraiser

NCRE-204 Basic Appraisal Applications

NCRE-202 Standards and Ethics

NCRE-209 Small Residential Income Properties

NCRE-211 Certified Residential

NCRE-215 Appraisal Principles

NCRE-216 Income Capitalization

NCRE-219 Commercial Case Studies 

Other Specialized Training Classes Completed:

310 – Basic Income Capitalization

State of Colorado Statutes and Rules 2002

Scope of Work: Expanding Your Range of Services 2007

Internet Search Strategies for R.E. Appraisers 2014

Intro to GIS Applications for Real Estate Appraisal 2007

Analyzing Operating Expenses 2007

Small Hotel/Motel Valuation 2007

510 – Advanced Income Capitalization 2008

550 – Advanced Applications 2009

Advanced HBU and Market Analysis 2009

Business Practices & Ethics 2009 and 2013

Advanced Sales & Cost 2010

Advanced Report Writing 2010

Fundamentals of Separating Real, Personal Property, and Intangible

Business Assets 2012

Discounted Cash Flow 2014

Pennsylvania State Mandated Law 2007

Pennsylvania State Mandated Law 2009

Appraisal Applications of Regression Analysis 2013

Appraisal Applications of Regression Analysis 2014

Forecasting Revenue 2015

Analyzing Operating Expenses 2015

Online Florida Appraisal Laws and Regulations 2016

Land and Site Valuation 2016

Comparative Analysis 2017

Rates and Ratios 2017

USPAP updates completed annually or biennially

Teaching and Lecture Assignments

University of Denver – Daniels College of Business
Center for Managerial Communication Courses: Business Writing, Presentation Skills, Team Roles, and Effective Feedback

University of Colorado at Boulder
Leeds School of Business: Senior-Level Tourism Class

Colorado Chapter of the Appraisal Institute - Key Risk Factors in Hotel Appraisals and Colorado Lodging Market Trends (2016)

Society of Chief Appraisers Annual Conference (2016)

State Certification

Arizona
Colorado
Texas

Hotels Evaluated

Sample List for Illustrative Purposes

PORTFOLIO ANALYSIS 
Portfolio of 10 Hilton and Marriott Properties, Various Locations
Portfolio of 4 Hilton and Marriott Properties, Texas and Massachusetts
Portfolio of 365 La Quinta-Owned Hotels, Various Locations
 
ALABAMA 
Proposed Tru by Hilton, Auburn
 
ALASKA 
Sheraton Hotel, Anchorage
 
ARIZONA 
Hilton, Chandler
Holiday Inn & Suites, Chandler
Proposed SpringHill Suites, Oro Valley
Embassy Suites Phoenix North, Phoenix
Hilton Tapatio Resort, Phoenix
Hotel Palomar, Phoenix
Pointe Hilton Tapatio Hills, Phoenix
Proposed Boutique Hotel, Phoenix
Proposed Camelback Hotel, Phoenix
Proposed Cityscape Hotel, Phoenix
Proposed Courtyard Downtown, Phoenix
Proposed Convention Center Hotel, Phoenix
Proposed Dual-Branded Hotel, Phoenix
Proposed Hilton Garden Inn, Phoenix
Proposed Hotel Monroe, Phoenix
Proposed NYLO Hotel, Phoenix
Proposed Westin Kierland Resort, Phoenix
Proposed Palomar by Kimpton, Phoenix
Sheraton Convention Center (open), Phoenix
Proposed Courtyard & Residence Inn Downtown, Phoenix
Proposed Holiday Inn Express, San Luis
Sheraton Crescent, Phoenix
Sheraton Downtown, Phoenix
Hilton Resort, Scottsdale
Proposed Boutique Hotel (2), Scottsdale
Proposed Lodge at Reata Ranch, Scottsdale
Aloft, Tempe
Proposed Hotel & Conference Center, Tempe
Proposed Kimpton, Tempe
Proposed Southbank Hotel & Conference Center, Tempe
Proposed Boutique Hotel, Tubac
Aloft University Plaza, Tucson
 
CALIFORNIA 
Claremont Resort & Spa, Berkeley
Homestead Studio Suites, Brea
Larkspur Landing Hotel, Campbell
Homewood Suites, Carlsbad
Extended Stay America, Carson
Hilton Orange County, Costa Mesa
Homestead Studio Suites, Cypress
Furnace Creek Resort, Death Valley
Homestead Studio Suites, El Segundo
Larkspur Landing Hotel, Folsom
Crossland Studios, Garden Grove
Residence Inn Anaheim/Garden Grove, Garden Grove
Courtyard Hacienda Heights, Hacienda Heights
Hilton, Irvine
Marriott, Irvine
Extended Stay America, La Mirada
Extended Stay America, Long Beach
Extended Stay America, Los Angeles
Hilton Checkers, Los Angeles
Proposed Metropolis Hotel, Los Angeles
Hilton Garden Inn, Marina Del Rey
Residence Inn by Marriott, Mira Mesa
Residence Inn by Marriott, Mountain View
Extended Stay America, Newport Beach
Extended Stay America, Orange
Courtyard Palm Springs, Palm Springs
Rancho Mirage Market Overview, Rancho Mirage
Larkspur Landing Hotel, Roseville
Larkspur Landing Hotel, Renton
Proposed Hilton Garden Inn, Sabre Springs
Rancho Bernardo Inn, San Diego
Residence Inn by Marriott San Diego Mission Valley, San Diego
Residence Inn by Marriott Gaslamp, San Diego
Sheraton Mission Valley, San Diego
Hilton Garden Inn, South San Francisco
Residence Inn by Marriott SF Airport, San Mateo
Larkspur Landing Hotel, South San Francisco
Proposed Hilton Garden Inn, Sorrento Mesa
Larkspur Landing Hotel, Sunnyvale
Residence Inn by Marriott Silicon Valley (2), Sunnyvale
Courtyard LA Torrance Palos Verdes, Torrance
Extended Stay America Harborgate Way, Torrance
Extended Stay America Torrance Blvd, Torrance
Homestead Studio Suites, Torrance
Embassy Suites Walnut Creek, Walnut Creek
Extended Stay America, Yorba Linda
   
COLORADO          
Proposed Select-Service Hotel, Arvada
Cambria Suites DIA, Aurora
Proposed Hotel, Aurora
Proposed Fitzsimons Hotel & Conference Center, Aurora
Proposed Residence Inn by Marriott, Aurora
Park Hyatt Beaver Creek. Avon
Econo Lodge, Boulder
Proposed Embassy Suites, Boulder
Proposed Folsom Hotel, Boulder
Proposed Hilton Garden Inn, Boulder
The Village Site, Boulder
Proposed Arista Hotel, Broomfield
Renaissance Hotel, Broomfield
Hampton Inn, Castle Rock
Proposed Hilton, Cherry Creek
Antlers Hilton Colorado Springs, Colorado Springs
DoubleTree by Hilton World Arena, Colorado Springs
Hampton Inn, Colorado Springs
Marriott, Colorado Springs
Wyndham Hotel, Colorado Springs
Country Inn & Suites DIA, Denver
Courtyard by Marriott Colorado Boulevard, Denver
Courtyard DIA, Denver
Courtyard by Marriott Downtown, Denver
Crowne Plaza Downtown, Denver
The Curtis Downtown, Denver
Fairfield Inn and Suites by Marriott Colorado Blvd, Denver
Four Points by Sheraton Cherry Creek, Denver
Four Seasons, Denver
Hilton Garden Inn Denver Tech Center, Denver
Holiday Inn Conversion to Crowne Plaza, Denver
Homewood Suites by Hilton Denver Airport, Denver
Hotel Monaco, Denver
Hotel Teatro, Denver
JW Marriott, Denver
Magnolia Hotel, Denver
Marriott Park Meadows, Denver
Marriott City Center, Denver
Proposed Cherry Creek Hotel, Denver
Proposed DIA Terminal Hotel, Denver
Proposed Dual-Brand Union Station, Denver
Proposed Embassy Suites, Denver
Proposed Fairfield Inn & Suites by Marriott DTC, Denver
Proposed Four Seasons, Denver
Proposed Hilton Garden Inn Union Station, Denver
Proposed Hilton Hotel, Denver
Proposed Homewood Suites DIA, Denver
Proposed Hotel Born Union Station Denver
Proposed Hyatt Regency Convention Hotel, Denver
Proposed JW Marriott Hotel, Denver
Proposed Renaissance Hotel, Denver
Proposed Residence Inn Downtown, Denver
Proposed Ritz Carlton & Athletic Club, Denver
Proposed Union Station Hotel, Denver
Proposed W Hotel, Denver
Proposed Westin DIA, Denver
Proposed Courtyard by Marriott, Douglas County
Ritz-Carlton, Denver
Residence Inn Denver Downtown, Denver
Residence Inn, Denver
Wyndham DTC, Denver
Proposed Residence Inn by Marriott, Douglas County
Proposed Autograph Hotel, Fort Collins
Proposed Boutique Hotel, Fort Collins
Hilton Garden Inn, Glendale
Hyatt Place, Glendale
Holiday Inn & Suites, Grand Junction
DoubleTree, Greenwood Village
Greenwood Athletic Club, Greenwood Village
Hilton, Greenwood Village
Proposed Palomar by Kimpton, Greenwood Village
Proposed Westin Denver Tech Center, Greenwood Village
Sheraton DTC, Greenwood Village
Proposed Suite Hotel, Gunbarrel
Residence Inn, Golden
Comfort Inn, Lakewood
Courtyard by Marriott Denver Southwest Lakewood, Lakewood
Hampton Inn Lakewood, Lakewood
Proposed Hyatt House Belmar, Lakewood
Proposed TownePlace Suites by Marriott, Lakewood
Residence Inn by Marriott Denver Southwest Lakewood, Lakewood
Sheraton Denver West, Lakewood
Holiday Inn Express, Limon
Proposed Boutique Hotel, Loveland
Proposed Embassy Suites, Loveland
Courtyard by Marriott, Louisville
Candlewood Suites, Parachute
Proposed Town Center Hotel, Superior
Chateau at Vail, Vail
Vail Cascade Hotel & Club, Vail
Vail Village Inn, Vail
Proposed Fairfield Inn by Marriott, Westminster
Proposed Cambria Suites, Westminster
Proposed SpringHill Suites by Marriott, Westminster
 
CONNECTICUT 
Marriott Hotel, Trumbull
Homewood Suites, Farmington
 
DISTRICT OF COLUMBIA               
Phoenix Park Hotel
Proposed Embassy Suites
Residence Inn by Marriott Thomas Circle
Residence Inn by Marriott Foggy Bottom
 
FLORIDA                              
Residence Inn, Altamonte Springs
Proposed Lodge at Legacy Golf Course, Bradenton
Courtyard by Marriott, Fort Lauderdale
Proposed Hilton Broward County, Fort Lauderdale
Residence Inn by Marriott Intracostal Il Lugano, Fort Lauderdale
Four Points, Fort Walton Beach
Courtyard Marriott Village, Lake Buena Vista
Fairfield Inn & Suites Marriott  Village, Lake Buena Vista
Hilton Walt Disney World, Lake Buena Vista
Royal Plaza, Lake Buena Vista
SpringHill Suites Marriott Village, Lake Buena Vista
Intercontinental, Miami
Homewood Suites by Hilton, Maitland
Hampton Inn, Naples
Radisson Parkway Resort, Orlando
Wyndham Westshore, Tampa
Renaissance Tampa International Airport, Tampa
Homewood Suites, Maitland
 
GEORGIA 
Fairfield Inn & Suites, Alpharetta
SpringHill Suites, Alpharetta
Marriott TownePlace Suites, Alpharetta
Fairfield Inn & Suites, Atlanta
Georgia Tech Hotel & Conference Center, Atlanta
Sierra Suites, Atlanta
Summerfield Suites by Wyndham, Bridgewater
Fairfield Inn & Suites, Buckhead
Summerfield Suites by Wyndham, Burlington
Summerfield Suites by Wyndham, Gaithersburg
Marriott TownePlace Suites, Kennesaw
Fairfield Inn & Suites, Macon
Hyatt Regency, Marietta
Sierra Suites, Pleasanton
Summerfield Suites by Wyndham, Pleasanton
Canopy by Hilton, Savannah
SpringHill Suites by Marriott Downtown, Savannah
 
IDAHO                  
DoubleTree, Boise
Holiday Inn, Boise
Proposed Ski Resort Hotel, Donnelly
 
ILLINOIS 
InterContinental Hotel, Chicago
Proposed Boutique Loop Hotel, Chicago
Proposed Hyatt Place Downtown, Chicago
Proposed Luxury Hotel, Chicago
Proposed St. Regis Hotel, Chicago
Ritz-Carlton, Chicago
Westin Michigan Avenue, Chicago
Wyndham Downtown, Chicago
Westin, Itasca
Wyndham Hotel, Lisle
Proposed Hotel Conference Center, Naperville
Pere Marquette Redevelopment, Peoria
Proposed Courtyard by Marriott, Peoria
Proposed Courtyard by Marriott, Schaumburg
Proposed Renaissance Convention Hotel, Schaumburg
Proposed Residence Inn by Marriott, Schaumburg
Proposed SpringHill Suites by Marriott, Schaumburg
Radisson, Schaumburg
Wyndham Garden, Schaumburg
Proposed Residence Inn by Marriott, Warrenville
Palwaukee Inn Hotel, Wheeling
 
INDIANA 
Courtyard by Marriott & T.G.I. Friday’s, Indianapolis
Proposed Courtyard-SpringHill Suites by Marriott Dual-Brand, Indianapolis
Proposed Fairfield Inn & Suites by Marriott, Indianapolis
Proposed Hilton Garden Inn, Indianapolis
Proposed Indianapolis Airport Hotel, Indianapolis
Proposed JW Marriott, Indianapolis
Sheraton Four Points, Indianapolis
Wyndham North, Indianapolis
 
IOWA 
Hotel Vetro, Iowa City
Proposed Rhythm City Casino River Front Hotel, Davenport
Sheraton Hotel, Iowa City
 
KANSAS 
Proposed Convention Hotel, Kansas City
Proposed Aloft/Element Kansas City, North Kansas City
 
KENTUCKY 
Super 8, Hazard
Baymont Inn & Suites, Lexington
Best Western Regency Inn, Lexington
Holiday Inn Express, Lexington
Holiday Inn Southwest, Louisville
Proposed Airport Hotel, Louisville
Proposed Courtyard by Marriott Northeast, Louisville
 
LOUISIANA 
Holiday Inn Convention Center, Alexandria
Holiday Inn Select, Kenner
Courtyard by Marriott, Lafayette
Hilton & Towers, Lafayette
Quality Inn Conference Center, Metairie
Holiday Inn, Monroe
     
MAINE 
Hampton Inn Downtown Waterfront, Portland
Residence Inn, Scarborough
TownePlace Suites by Marriott, Scarborough
 
MARYLAND 
Holiday Inn, Belmont
Hilton, Columbia
Holiday Inn, Frederick
Hilton, Gaithersburg
Holiday Inn BWI Airport, Linthicum
Holiday Inn, Silver Spring
Holiday Inn - Cromwell Bridge, Towson
Days Inn, Waldorf
 
MASSACHUSETTS 
Homewood Suites, Billerica
Wyndham Hotel, Billerica
Mandarin Oriental, Boston
Ritz-Boston Back Bay, Boston
Taj Hotel, Boston
Westin Copley Place, Boston
Wyndham Hotel, Boston
Wellbridge Athletic Club - Atlantic Avenue, Boston
Wellbridge Athletic Club - Commonwealth Avenue, Boston
Wellbridge Athletic Club - Charles Square, Cambridge
TownePlace Suites by Marriott, Danvers
Residence Inn by Marriott, Dedham
Hampton Inn, Lawrence
Fairfield Inn by Marriott, Middleboro
Wellbridge Athletic Club, Newton
SpringHill Suites by Marriott, Peabody
Courtyard by Marriott, Revere
Residence Inn by Marriott, Tewksbury
TownePlace Suites by Marriott, Tewksbury
Summerfield Suites by Wyndham, Waltham
Courtyard by Marriott, Woburn
Fairfield Inn by Marriott, Woburn
 
MICHIGAN 
Proposed DoubleTree Hotel and Conference Center, Bay City
Proposed Holiday Inn Express & Suites, Detroit
Gatehouse Suites, East Lansing
Gatehouse Suites, Grand Rapids
Proposed Marriott, Grand Rapids
Residence Inn by Marriott Detroit/Livonia, Livonia
Gatehouse Suites, Troy
Residence Inn by Marriott, Troy
 
MINNESOTA 
Hilton Minneapolis/St. Paul Airport, Bloomington
Four Points Metrodome, Minneapolis
Homewood Suites Mall of America, Minneapolis
 
MISSOURI 
Hilton Promenade, Branson
Proposed Convention Hotel, Kansas City
Proposed Hotel, St. Louis
 
MONTANA                          
Red Lion Hotel, Missoula
 
NEBRASKA 
Proposed Hotel, Grand Island
DoubleTree, Omaha
Marriott Hotel, Omaha
Proposed Convention Center Hotel, Omaha
Redick Plaza Hotel (Phase 1 and 2), Omaha
 
NEW HAMPSHIRE 
Hampton Inn & Suites, Exeter
 
NEW JERSEY 
Summerfield Suites by Wyndham, Morristown
Summerfield Suites by Wyndham, Whippany
 
NEW MEXICO 
Rancho Encantado Resort, Santa Fe
 
NEW YORK 
Residence Inn by Marriott, Holtsville
Residence Inn by Marriott, New Rochelle
Residence Inn by Marriott, White Plains
 
NORTH CAROLINA 
Marriott Crabtree Valley, Raleigh
Proposed Convention Hotel, Raleigh
Marriott, Winston-Salem
Embassy Suites, Winston-Salem
 
OHIO 
Holiday Inn Conversion to DoubleTree, Columbus
 
OKLAHOMA 
Proposed Select-Service Hotel, Edmond
 
PENNSYLVANIA 
Courtyard, Altoona
Proposed Erie Convention Center Hotel, Erie
Residence Inn, Harrisburg
Proposed Hilton Garden Inn, Monaca
TownePlace Suites, Horsham
Courtyard by Marriott Downtown, Philadelphia
Embassy Suites Airport, Philadelphia
Embassy Suites Philadelphia Airport, Philadelphia
Hyatt Place, Pittsburgh
SpringHill Suites by Marriott, Washington
Hampton Inn, Willow Grove
 
TENNESSEE                         
Homewood Suites, Brentwood
Hilton Hotel, Knoxville
Suburban Lodge, Knoxville
Radisson Hotel, Memphis
SpringHill Suites by Marriott, Nashville
 
TEXAS                    
Barton Creek Resort, Austin
Baymont Inn Highland Mall, Austin
Hilton Convention Hotel, Austin
La Quinta Inn Capitol, Austin
La Quinta Inn Highland Mall, Austin
La Quinta Inn and Suites Mopac North, Austin
La Quinta Inn Oltorf, Austin
La Quinta Inn and Suites Southwest at Mopac, Austin
La Quinta Inn and Suites Airport, Austin
La Quinta Inn I-35 South/Ben White Boulevard, Austin
La Quinta Inn and Suites Round Rock, Austin
Proposed Boutique Hotel, Colleyville
The Davis Hotel, Dallas
Homewood Suites Dallas Market Center, Dallas
Hotel Magnolia, Dallas
Residence Inn by Marriott Park Central, Dallas
Proposed Conference Hotel, Denton County
Courtyard by Marriott, Fort Worth
La Quinta Inn, Georgetown
Courtyard by Marriott, Houston
Courtyard by Marriott Medical Center, Houston
Residence Inn by Marriott, Houston
La Quinta Inn, Killeen
TownePlace Suites by Marriott, Plano
Hampton Inn, Richardson
La Quinta Inn, Round Rock
Homewood Suites San Antonio Riverwalk, San Antonio
Best Western, Spring
Proposed Best Western, Spring
La Quinta Inn, Temple
Best Western, Victoria
Proposed Best Western, Victoria
La Quinta Inn Waco University, Waco
Homewood Suites Market Center, Dallas
Hampton Inn & Suites Medical Center, Houston
 
UTAH                    
Proposed Curio by Hilton, Moab
DoubleTree Hotel, Salt Lake City
Quality Inn Midvalley, Salt Lake City
Sheraton Downtown, Salt Lake City
 
VIRGINIA 
DoubleTree Crystal City, Arlington
Ritz-Carlton Pentagon City, Arlington
Proposed Hotel, Dulles
Remington Hotel, Herndon
Homestead Resort, Hot Springs
Sheraton Park South, Richmond
Residence Inn Tysons Corner Mall, Vienna
 
WASHINGTON                    
Residence Inn Seattle Bellevue Downtown, Bellevue
DoubleTree Hotel, Spokane
 
WEST VIRGINIA                                
Holiday Inn, Bridgeport
Holiday Inn Express, Charleston
Residence Inn by Marriott, Charleston
Holiday Inn, Fairmont
 
WISCONSIN
Telemark Resort, Hayward
 
 
INTERNATIONAL
 
CANADA 
Radisson, Ottawa, Ontario

Affiliations

Designated Member of the Appraisal Institute (MAI)
University of Denver Daniels College of Business Alumna
Cornell Hotel Society

My Articles

In Focus: Phoenix, AZ

Phoenix’s growth in 2015 reflects the hopes of hotel developers and owners in the market, as performance closes in on pre-recession levels.

• July 15, 2016 By Bethany Cronk , Ryan Wall

Denver Market Intelligence Report 2013

Metro Denver’s economy is set to outperform the nation’s this year, and conventions in the city are on the rise. Hotel RevPAR in 2012 surpassed Denver’s pre-recession high, and healthy demand levels are pushing the pace of hotel transactions.

• July 29, 2013 By Bethany Cronk

• Economic Trends and Cycles

Trends and Transactions for Top-Tier Denver Hotels

The performance of upscale and luxury hotels in Downtown Denver made a strong rebound in 2010, buoying investor confidence in the market. This trend continues in 2011, with a rise in RevPAR and transactions for the city’s top-tier hotels.

• August 1, 2011 By Bethany Cronk , Tess Greene

• Valuations & Market Studies