Industry Insights

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Seattle Hotel Market: A Shining Beacon of the Pacific Northwest

In 2023, Seattle was a beacon of renewed strength in the Pacific Northwest given its vibrant concert and sports event calendar, record-breaking cruise season, and $1.9-billion expansion of the Seattle Convention Center. As a result of these factors, Seattle was one of the nation’s best-performing hotel markets during the summer.

Post-Pandemic Momentum in Manhattan

The Manhattan market was severely affected by the COVID-19 pandemic but has been experiencing a rebound, primarily driven by strong gains in average rate over the last three years. Legislative and supply changes are expected to positively affect hotel market trends going forward, and our demand forecast shows a rebound beyond 2019 levels by 2025.

Florence Market Pulse

This article examines Florence's tourism industry resilience amidst crises, including the COVID-19 pandemic, analyzing key performance indicators such as airport statistics, hotel supply, and operating performance. Despite setbacks, Florence witnessed a remarkable recovery, notably in 2023, with record-breaking Revenue Per Available Room (RevPAR). The analysis also highlights investment trends and future challenges, including concerns about over-tourism and evolving market dynamics.

Bakersfield's Vibrant Growth & Developments Ahead

The hotel market of Bakersfield, California, thrives year-round due to the area’s robust industrial business and strong manufacturing and distribution industry. Moreover, the city and the surrounding area are poised for major growth, with upcoming developments that will enhance the market’s appeal and attract further demand.

Hospitality at a Crossroads: Is a Remote Work Model Essential to Retain Talent?

The COVID-19 pandemic accelerated hospitality’s shift towards remote work, challenging the sector to adapt roles for remote environments, ranging from customer service to event planning. While remote work offers advantages for both employers and employees, it also presents multiple challenges for them. Companies must balance attracting younger talent with the limitations of remote work, identify roles suitable for remote settings, and invest in the infrastructure necessary to support this model.

Orlando Hotel Market: Recovery and Evolution

Orlando was one of the first of the top 20 U.S. hotel markets to recover from the pandemic. Going forward, Orlando's hotel demand is expected to be bolstered by the addition of new tourist attractions in the market, increased flight capacities, greater inbound international travel and group bookings, and the recovery of the business segment.

Paid Publication HVS U.S. Franchise Fee Guide, 2023 Edition

The HVS U.S. Franchise Fee Guide is a study authored by industry experts and based on extensive research and analysis of the hotel franchising industry. Selecting an appropriate franchise affiliation for a property should include extensive research and investigation by an investor.

Our findings encompass a total of 91 hotel brands, as franchisors for 20 economy, 30 midscale, 19 upper-midscale, 21 upscale, and 18 first-class brands participated in this annual analysis. The study highlights the importance of partnering with the right franchise company and is an essential resource for anyone interested in investing in the hotel industry or looking to expand their existing portfolio.

Hotels are complicated investments. The information presented in this guide was developed to provide insight into franchise-fee structures and should not be relied upon by an investor for any purpose other than as a preliminary resource. The study results are not necessarily indicative of the impact a brand may have on an individual hotel’s overall profitability because the benefits of the franchise affiliations have not been analyzed, only the costs. Furthermore, the study does not reflect or address the operating results of any one brand or any particular brand affiliation upon any single hotel property.

Our U.S. Franchise Fee Guide is meant to illustrate a basic comparison among franchise fees charged by participants. HVS has extensive experience with assisting clients in selecting the appropriate franchise affiliation for their proposed or existing hotels. Our services also include assisting with or managing the negotiations in coordination with experienced attorneys and other industry professionals. For more information on this publication or brand selection in general, please contact Robert Fitzpatrick at [email protected] or (845) 540-4090.



A Focus on Sports in Naples Attracts a Younger Demographic

Formerly a haven for retirees and snowbird travelers, Naples has been revitalized as a popular destination for all generations. While the area’s natural attractions, hotels, restaurants, and shopping districts will remain its most popular attractions, sports tournaments and events have become a new focus in Naples.

Downtown Baltimore Is Poised for Comeback

Baltimore has struggled to recover from the impact of the COVID-19 pandemic and the negative perception of the downtown neighborhoods. However, ongoing or planned development and revitalization efforts bode well for the future of the city.

HVS ANAROCK Hotels & Hospitality Overview, January 2024

This is a monthly industry update that highlights the key trends in the Indian hospitality industry.
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