Marc Greeley

Consulting Experience

Marc Greeley is a Director at HVS and leader of the Nashville office. With over ten years of hospitality experience, Marc is a seasoned commercial appraiser and consultant who has underwritten and provided guidance on over $7 billion worth of assets. He specializes in development advisory and valuations and has worked on hundreds of projects across the Southeast. When engaging in feasibility studies, market studies, and development consulting projects, clients note Marc’s attention to detail, robust understanding of micro and macro lodging dynamics, responsiveness, communication, timeliness, and strong work ethic. His extensive expertise is highlighted below. 

Marc’s proposed hotel consulting and valuation experience has included the following notable projects: 

• Proposed W Hotel Nashville (Nashville, Tennessee) 
• Proposed 1 Hotel/Embassy Suites by Hilton Nashville (Nashville, Tennessee) 
• Proposed Conrad Nashville (Nashville, Tennessee) 
• Proposed Graduate Nashville (Nashville, Tennessee) 
• Proposed Pendry Nashville (Nashville, Tennessee) 
• Proposed Tapestry by Hilton Chattanooga (Chattanooga, Tennessee) 
• Proposed Voco Pigeon Forge (Pigeon Forge, Tennessee) 
• Proposed Dreamcatcher Hotel Pigeon Forge (Pigeon Forge, Tennessee) 
• Proposed Luxury Hotel Franklin (Franklin, Tennessee) 
• Portfolio of Proposed Theme Park Resorts (Various Markets, United States) 

• Harpeth Hotel, Curio Collection by Hilton (Franklin, Tennessee) 
• The Joseph, Luxury Collection by Marriott (Nashville, Tennessee) 
• The Godfrey (Hollywood, California) 
• Bobby Hotel (Nashville, Tennessee) 
• Holston House, Unbound Collection (Nashville, Tennessee) 
• Central Station Hotel, Curio Collection by Hilton (Memphis, Tennessee) 
• Proposed Blues Note Hotel, Tapestry Collection by Hilton (Memphis, Tennessee) 
• Edwin Hotel, Autograph Collection by Marriott (Chattanooga, Tennessee) 

Employment History

February 2019 to present
HVS CONSULTING AND VALUATION SERVICES
Nashville, Tennessee
 
2015 – 2019
LANSING BREWING COMPANY
Lansing, Michigan
 
2018
BEDROCK DETROIT
Detroit, Michigan
 
2016
WHITE LODGING
Schaumburg, Illinois

Education

BA – Hospitality Business, Eli Broad College of Business, Michigan State University
 
Certification in Hotel Industry Analytics

Other Specialized Training Classes Completed:
Uniform Standards of Professional Appraisal Practice – 15 hours
Basic Appraisal Procedures – 30 hours
Basic Appraisal Principles – 30 hours
General Appraiser Income Approach (Parts I and II) – 60 hours
General Appraiser Market Analysis and HBU – 30 hours
General Appraiser Site Valuation and Cost Approach – 30 hours
General Appraiser Sales Comparison Approach – 30 hours
General Appraiser Report Writing and Case Studies – 30 hours
Real Estate Finance, Statistics, and Valuation Modeling – 15 hours
Expert Witness for Commercial Appraisers – 15 hours
Commercial Appraisal Review – 15 hours
Advanced Income – 30 hours

Hotels Evaluated

Sample List for Illustrative Purposes

ALABAMA 
Proposed Downtown Auburn Hotel, Auburn
Proposed Boutique Hotel, Florence
 
ARIZONA 
Proposed Hyatt Place Downtown Phoenix, Phoenix
Proposed Hampton Inn by Hilton, Williams
 
ARKANSAS 
Days Inn by Wyndham Little Rock South, Little Rock
 
CALIFORNIA 
Quality Inn & Suites Redwood Coast Crescent City, Crescent City
Godfrey Hotel, Hollywood
Proposed Boutique Hotel Laguna Hills, Laguna Hills
 
GEORGIA 
Baymont Inn & Suites Kennesaw, Kennesaw
Radisson Hotel Atlanta Northwest, Marietta
Proposed avid, Ringgold
FairBridge Inn Rome, Rome
 
INDIANA 
Proposed Hotel Boonville, Boonville
Proposed InterContinental Indianapolis Downtown, Indianapolis
Comfort Suites Vincennes, Vincennes
Hampton Inn by Hilton Vincennes, Vincennes
 
KENTUCKY 
Staybridge Suites Bowling Green, Bowling Green
Travelodge Florence, Florence
Hilton Garden Inn Downtown, Louisville
Home2 Suites by Hilton Medical District, Louisville
Proposed Homewood Suites by Hilton Louisville Northeast, Louisville
Best Western Plus Owensboro, Owensboro
Fairfield Inn by Marriott Louisville South, Shepherdsville
 
MISSISSIPPI 
Home2 Suites by Hilton, Batesville
Hampton Inn Hernando, Hernando
Proposed Extended-Stay Hotel Pontotoc, Pontotoc
Proposed TownePlace Suites by Marriott Southaven Memphis, Southaven
 
NORTH CAROLINA 
Atkinson Inn & Suites, Lumberton
 
OHIO 
Red Roof Inn Dayton North, Dayton
Great Wolf Lodge Sandusky, Sandusky
 
SOUTH CAROLINA 
Proposed Extended Stay America, Duncan
Proposed WoodSpring Suites, Rock Hill
 
TENNESSEE 
Proposed Holiday Inn Express, Bristol
Holiday Inn Hamilton Place Chattanooga, Chattanooga
La Quinta Inn Chattanooga, Chattanooga
Proposed Compass by Margaritaville Chattanooga, Chattanooga
The Harpeth Hotel, Franklin
Holiday Inn Express Gatlinburg, Gatlinburg
Proposed Hotel Gatlinburg, Gatlinburg
Proposed Embassy Suites Jackson, Jackson
Cumberland House, Tapestry Collection, Knoxville
Hotel Knoxville, Knoxville
Staybridge Suites Turkey Creek, Knoxville
Proposed Home2 Suites by Hilton Lebanon, Lebanon
Proposed Hotel Marysville, Maryville
BentoLiving Chestnut Hill Nashville, Nashville
Bobby Hotel Nashville, Nashville
Hilton Nashville Airport, Nashville
Holiday Inn Express MetroCenter Nashville, Nashville
Holiday Inn Express Nashville Airport, Nashville
Hyatt House Nashville Vanderbilt, Nashville
Proposed 1 Hotel, Nashville
Proposed Curio Collection by Hilton/Tempo by Hilton Nashville Downtown, Nashville
Proposed Embassy Suites by Hilton Nashville Downtown, Nashville
Proposed Hilton Garden Inn/Home2 Suites by Hilton West End, Nashville
Proposed Margaritaville Hotel Nashville, Nashville
Proposed Motif Nashville, Nashville
Proposed Music Row Hotel, Nashville
Proposed Pendry Hotel Nashville, Nashville
Proposed TownePlace Suites by Marriott Nashville Downtown, Nashville
Proposed W Nashville, Nashville
Wingate by Wyndham Nashville Airport, Nashville
Hampton by Hilton Pigeon Forge On The Parkway, Pigeon Forge
Proposed DreamCatcher Pigeon Forge, Pigeon Forge
Proposed Hotel Pigeon Forge/Sevierville, Sevierville
Proposed Hotel Sevierville, Sevierville
avid, Smyrna
Holiday Inn Express White House, White House
 
WEST VIRGINIA 
Proposed Boutique Hotel, Elkins
Hampton Inn Fairmont, Fairmont
Holiday Inn Express, Fairmont

My Articles

Nashville RevPAR Growth Continues Despite Supply Increases

This article provides a brief update on the state of Nashville’s lodging market as of April 2023.

• April 10, 2023 By Marc Greeley

• Hotel Operations , Development & Construction , Travel & Tourism , Economic Trends and Cycles , COVID-19 , Nashville , Tennessee , United States , North America

Nashville Hotel Market Continues Its Path to Recovery

With the height of the pandemic behind us, we are shifting to a world where COVID-19 is ubiquitous and will be part of everyday life for the foreseeable future. How is this realization affecting the Nashville lodging industry? What segments are experiencing the strongest improvements, what areas are lagging, and are any lodging factors changed permanently? Here, we take a look at Nashville’s lodging recovery as of mid-year 2022.

• June 27, 2022 By Marc Greeley

• Hotel Operations , Development & Construction , Travel & Tourism , Economic Trends and Cycles , COVID-19 , Nashville , Tennessee , United States , North America

COVID-19’s Impact on the Greater Gatlinburg, Tennessee Lodging Market

Since the onset of the COVID-19 pandemic in March 2020, the lodging industry has experienced unprecedented declines in demand. The Greater Gatlinburg market mirrored these declines in March and April – but soon after realized significant rebound in lodging and tourism demand. So, what is causing the swift recovery in Gatlinburg?

• January 27, 2021 By Marc Greeley

• Hotel Operations , Travel & Tourism , Economic Trends and Cycles , COVID-19 , Gatlinburg , Tennessee , United States , North America

Amazon in Music City: The Anticipated Impact on the Lodging Industry

In 2018, Amazon announced the locations for its coveted HQ2. Along with this announcement, the company also disclosed a new Center for Operational Excellence to be built in Downtown Nashville, bringing with it 5,000 new high-paying jobs. But how will this impact the local lodging industry, especially amid a massive number of new hotels flooding the market?

• February 21, 2020 By Marc Greeley

• Hotel Investments & Ownership , Development & Construction , Valuations & Market Studies , Travel & Tourism , Economic Trends and Cycles , Nashville , Tennessee , United States , North America