OTAs – A Hotel's Friend Or Foe

How reliant are hotels on OTAs? This article aims to address that question and discuss the evolution of OTAs and the effects of this growing business model on independent and chain hotels.

About Jill Barthel

Jill Barthel is a Senior Associate with HVS London. She holds a BA (Hons) in Hospitality, Finance & Revenue Management from Glion Institute of Higher Education and an ECertificate in Hotel Real Estate Investments and Asset Management from Cornell. She joined HVS in 2014 after having gained experience in both accounting and revenue management in key positions with Kempinski in Munich, Beijing and the Seychelles. Since joining HVS, she has been involved in several valuation and feasibility studies in London, Amsterdam, the Nordic countries, Israel, Ghana, Kenya, Spain, the Mediterranean regions, Mauritius, Copenhagen amongst others. For further information, contact Tel: +44 (0) 20 7878 7710 or jbarthel@hvs.com
Sophie Perret is a Director at the HVS London office. She joined HVS in 2003, following ten years’ operational experience in the hospitality industry in South America and Europe. Originally from Buenos Aires, Argentina, Sophie holds a degree in Hotel Management from Ateneo de Estudios Terciarios, and an MBA from IMHI (Essec Business School, France and Cornell University, USA). Since joining HVS, she has advised on hotel investment projects and related assignments throughout the EMEA region, and is responsible for the development of HVS's business in France and the French-speaking countries, as well as Africa. Sophie completed an MSc in Real Estate Investment and Finance at Reading University in 2014, and is in the process of becoming a RICS certified surveyor. For further information, please contact: sperret@hvs.com +44 (20) 7878- 7722 (Work)


  1. juan lemaJul 10, 2015

    Congrats on a job well done

  2. cheers to you

  3. luca adamiJul 28, 2015

    Thanks for the studio

  4. Soumiran BanerjeeApr 29, 2016

    Please provide this

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