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A Starwood Product Story: New Brands and New Ideas

Starwood is using its “DNA” to reinvigorate its stable of hotel brands.

Canadian Lodging Outlook April 2008

Branding: What's in a Name?

Branding with History: Historic Hotels Find Ways to Build a Competitive Advantage

Owners and operators of historic hotels have become more creative in their efforts to develop and maintain long-lasting competitive advantages for their properties. Recent operating data shows above-market performance for historic hotels in the U.S.

What Does A Franchise Cost?

Steve Rushmore's August 2005 Hotels monthly.
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