![](/images/employees/375.jpg)
Interview with Hala Matar Choufany about how to lead, engage and motivate, during Hospitality Tomorrow.
![](/images/employees/375.jpg)
Interview with Hala Matar Choufany on redesigning hospitality in the Middle East during the Gulf travel show.
![](/images/employees/375.jpg)
In Global Tourism Forum Hala Matar Choufany was moderating ''An Eye on Africa Hospitality and Investment Opportunities'' with Paul Gardiner, Bani Haddad and Ramsay Rankoussi.
![](/images/employees/375.jpg)
Hala Matar Choufany is discussing with Khalid Anib, Bani Haddad and Christophe Landais at AHIC on the Road, about the evolution of different type of hotel agreements as well as the journey to the alternative management.
![](/images/employees/375.jpg)
Hala Matar Choufany is in discussion with James Donald and Tara Marlow at AHIC on the road, on the transformation of management agreements and what the reaction has been from owners and operators.
![](/images/employees/375.jpg)
Hotels are complicated investments and evaluating the most suitable hotel operating model for a hotel investment is crucial to ensure that the owner’s return is optimized. This publication summarizes the evolution of a number key terms in the hotel management agreements and our outlook on how these key terms may evolve in the future, provides an overview of franchise agreements and highlights alternative agreements that are being considered by sophisticated owners in the Middle East region.
![](/webcontent/images/hvs_red.png)
If you would like to view the recording of the September 8, 2020, global webinar, you can access it here. It covers valuable information about the current state of the hospitality industry across global regions, as well as candid insights into the future of the hospitality industry. You can also access the related slides by clicking on the PDF button above.
![](/images/employees/375.jpg)
With all the uncertainty that remains around the duration and outcome of this pandemic and its' prolonged impact on the hospitality industry in particular; HVS Hotel Owner and Investor Survey findings highlight hotel's operational status and challenges as well as hotel owners’ requirements to survive. In this AHIC broadcast series, the panelists, both of which are multiple asset hotel owners, discuss with Hala Matar Choufany the current issues and future investment appetite.
![](/images/employees/375.jpg)
Hala Matar Choufany, in her interview in Arabic on Al Arabiya News summarizes the impact of COVID-19 on the hospitality industry in GCC and how the recovery path looks like.
![](/images/employees/375.jpg)
Sharing the full interview of Hala Matar Choufany, President of HVS Middle East & Africa, Recovery Townhall discussion with Sumaira Isaacs in a series of exciting and global interviews hosted by Global Tourism Forum to assess tourism and hospitality challenges as well as recovery and investment opportunities.