HVS Industry Statistics Update – Q1 2019

Our Q1 Industry Statistics Update shows key economic metrics that relate to the hotel industry’s recent performance and near-term forecast.
Jerod S. Byrd, MAI
Our Q1 Industry Statistics Update shows key economic metrics that relate to the hotel industry’s recent performance and near-term forecast. The general consensus for 2019 indicates another good year ahead, albeit with softer RevPAR growth at 2.3%, compared to 3.0% in 2018, attributed to a forecasted uptick in ADR, as occupancy is expected to remain flat given the anticipated 1.9% increase in new supply. Hoteliers should continue to see an increase in third-party booking activity, as has been the trend over the last several years; the cost of sales for OTA business is much higher than bookings through the hotel’s website, which is affecting the bottom line. According to research, despite a rise in interest rates and softened RevPAR growth in recent months, equity yields have continued to decline. As of February 2019, industry experts anticipate general stability in the Federal interest rate this year, which is a much more conservative prediction than in recent months because of softening economic conditions, followed by an expected rate cut in late 2020.
 
 
 
 
 
Jerod Byrd, one of HVS’ premier experts on hotel markets in the northeast, New England, and Mid-Atlantic regions, is Managing Director and Senior Partner for HVS Philadelphia. Jerod has been involved in thousands of hotel consulting and appraisal assignments at HVS, including market studies, feasibility studies, and valuations of existing and proposed hotels and portfolios throughout the Mid-Atlantic region and has been featured at various industry events. Jerod earned dual BBA degrees in Hospitality & Resort Management and Real Estate from The University of Memphis and is a state-certified appraiser and Member of the Appraisal Institute. Contact Jerod at (901) 481-3058, or [email protected].

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