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COVID-19’s Impact on the Silicon Valley Lodging Market

Since the onset of the COVID-19 pandemic, the San Francisco Bay Area has been one of the most severely affected markets in the nation. Silicon Valley, despite its status as the technology capital of the world, experienced significant declines in lodging performance because of its historical reliance on higher-rated business travel. This article discusses the changing business dynamics in Silicon Valley and the impact of the pandemic on the local hotel market.

Impact of COVID-19 on the Coachella Valley Lodging Market & Outlook

The Coachella Valley is known for its signature events, including the Coachella Valley Music & Arts Festival. With major events canceled in 2020, how did the market perform? What’s the road for recovery?

The Case for Targeted Federal Aid to DMOs and Tourism Agencies

The COVID-19 pandemic has placed at risk the substantial investment of state and local governments in the tourism and hospitality industries. Publicly funded destination marketing organizations (“DMOs”), tourism agencies, and convention centers face budget shortfalls, staffing reductions, and growing financial uncertainty. Targeted federal aid is urgently needed to support DMOs, tourism agencies, and convention centers whose work is critical to the recovery of vital sectors of the US economy.

Amazon in Music City: The Anticipated Impact on the Lodging Industry

In 2018, Amazon announced the locations for its coveted HQ2. Along with this announcement, the company also disclosed a new Center for Operational Excellence to be built in Downtown Nashville, bringing with it 5,000 new high-paying jobs. But how will this impact the local lodging industry, especially amid a massive number of new hotels flooding the market?

HVS Market Pulse: Richmond, VA

Richmond was recently rated among the world’s top tourism destinations, and leisure demand remains a pillar of the city’s hotel industry. Corporations, government institutions, and conventions are also driving occupancies and interest in new supply.

Segmenting Millennial Travelers Business vs. Leisure

How do you gain the loyalty of millennials? This article analyzes the top two opportunities by segmenting the next generation of travel: millennial business travelers vs. millennial leisure travelers.

HVS Hotel Market Update: Colorado Springs Hotels in the Wake of the Waldo Canyon Fire

Wildfires ravaged lives and infrastructure on the northwest of Colorado Springs, setting off a scramble for hotel rooms. As the city rebuilds, major projects—including multimillion-dollar hotel renovations—aim to put the local economy back on track.

HVS Hotel Market Intelligence Report: Portland, Oregon

Wounded by the strikes against the national economy, Portland’s hotel market has suffered since 2008. But the city’s resourcefulness and diverse commercial and government base should help it make the most of an economic recovery.

Mexico’s Luxury Lodging Segment - Opportunity for Growth

The luxury hotel market in Mexico has been somewhat overshadowed by other market segments. Here we shed light on its potential.

HVS Market Intelligence Report: Liberia, Costa Rica

With a bevy of new hotel developments and a promise to expand its international airport, Liberia has set its sights on Costa Rica’s burgeoning tourism.
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