Repositioning a Destination

What is needed to reposition an entire destination? All around the world destinations reach a mature life cycle and are forced to re-invent themselves due to increased global competition. This case study on Montenegro can provide an insight.
  • September 24, 2012
  • By Arlett S Hoff

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Summary

What is needed to reposition an entire destination? All around the world destinations reach a mature life cycle and are forced to re-invent themselves due to increased global competition. This case study on Montenegro can provide an insight.
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