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“Volleyball Day in Nebraska” Sets World Attendance Record and Boosts Hotel Demand

Approximately 92,000 Nebraska volleyball fans packed Memorial Stadium on August 30, 2023, to watch the Nebraska Huskers sweep Omaha in an outdoor match, setting a new women’s sporting event attendance record. Local hotels benefited from the midweek event, as most available guestrooms in the market were filled.

Mississippi Gulf Coast: A Record Recovery

The Mississippi Gulf Coast reopened faster than most markets in the Southeast, allowing this area to become a drive-to destination for leisure travel. While the record room-rate increases achieved in 2021 and 2022 may not continue, new properties and attractions along the coast should support the market’s popularity going forward.

Recovery and Expansion of the Jersey Shore Hotel Market

Following the effects of the COVID-19 pandemic, the Jersey Shore is proving its resiliency once again. Recently, the counties along the coast have experienced record occupancy tax collection levels, an increase in the redevelopment of dated motels, and the addition of many large-scale, family-friendly attractions.

Look What You Made Me Do To The U.S. Economy (Taylor's Version)

Taylor Swift’s Eras Tour has had an estimated $4.6 billion impact on the US economy. This seems absurd at first, but HVS analysis reveals that Swift’s tour is an immense outlier from other concert tours in attracting attendees from out of town. More than 3.7 million people travelled more than 100 miles from home to see Swift perform.

HVS Monday Musings: Transforming Dining Experiences with Artificial Intelligence

AI adoption is on the rise globally, including in the F&B industry, where it's streamlining processes, reducing waste, and enhancing guest experiences. Read on to know more.

The Florida Panhandle Remains a Top-Tier Destination

The Florida Panhandle remains popular among hotel developers and investors given the strength of the market in the post-pandemic period. An easy-to-reach destination for drive-to and out-of-state travelers alike, this Gulf Coast region has been a hotbed of activity for construction and transactions in the traditional-model hotel space since the summer of 2020.

Slow but Steady Recovery for the Silicon Valley Lodging Market

Silicon Valley historically experienced strong lodging performance driven by high-rated corporate demand during the week. Thus, the rise of remote work policies has had an impact on recovery. However, the presence of Big Tech, surging interest in AI technology, and expansion of the life-sciences sector are anticipated to drive growth in this market over the long term.

Louisville, KY Hotel Market: Room to Grow

The hotel market in Louisville, Kentucky, has experienced a slow recovery since the peak of the COVID-19 pandemic. While a copious amount of new supply over the past few years has slowed the recovery, ADR has grown steadily. The area will continue to be supported by bourbon tourism, the University of Louisville, and the Kentucky Derby.

Tucson’s Hotel Industry: Recovered and Evolving

The state of Arizona, including Tucson, recovered quickly from the COVID-19 pandemic. Hotel performance in Tucson has far exceeded pre-pandemic levels, primarily given ADR gains since 2020. In this article, we discuss the current state of Tucson’s hospitality industry, meeting and group demand factors, and investment interest in the market.

Breakfast is King: Elevating the Guest Experience through F&B Innovations

In recent years, hotel food and beverage (F&B) services have evolved from being an afterthought to a cornerstone of the guest experience and a significant revenue generator. These services now captivate travelers with innovative concepts, enticing menus, and immersive dining experiences. Breakfast, in particular, has emerged as the king of F&B offerings, capturing the hearts and palates of guests worldwide and becoming a deciding factor for travelers seeking hotels that go above and beyond.
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