Hala offers insights into how boards drive company profitability, their crucial role in defining vision and strategy, and perspectives on growth and profitability in the MEA region.
Hala Matar Choufany contributes her insights on the “Brand Dilemma: Navigating the Pros and Cons of Launching New Brands – An Unbiased Perspective".
The two leading women executives in hospitality discuss the critical Saudi traveller, the phenomenal growth of tourism in the region supported by data and how as the tourism industry booms in the region, it opens up a host of opportunities to set new benchmarks by challenging the status quo and bringing more women to the front.
Located at the intersection of Europe and Asia, Turkey’s hospitality industry continues to stand strong. Hala Matar Choufany, president for the Middle East, Africa and South Asia at HVS, tells us more.
Hala's contribution as one of the leading world experts in the "Business and Management Collection" from Henry Stewart Talks on the topic of Hospitality in the Middle East
While East Africa’s travel, tourism and hospitality sectors have faced various challenges in recent years, there are encouraging signs of growth, as Hala Matar Choufany, president - HVS Middle East, Africa and South Asia, points out.
As 2023 ends, regional HVS leaders across the globe take a look back at how the global hotel industry fared this year. Overall, operating metrics shined brightly, with revenue growth achieved in most global markets, while investment activity cooled. The investment market is expected to improve in 2024.
Watch Hala Matar Choufany's discussion about the region's development of hotels, the existing challenges, and opportunities, at the 2023 Future Hospitality Summit
Our team of experts has gathered invaluable insights, best practices, and case studies from the forefront of hotel development which forms the basis of our cost indication. Collectively, Hala Matar Choufany and Filippo Sona have advised on more than 10,000 hotel projects in the region, bringing tremendous experience, and unparalleled insights into hotel development costs and recent trends in the industry.
Strategic master plans and reforms point to a growing appetite for hospitality investment and development across the GCC, bringing opportunities to benefit from attractive returns and contribute to the growth and diversification of regional economies. Hala Matar Choufany, president, HVS Middle East, Africa and South Asia, maps out the openings and challenges, and crunches the numbers.