
With its unique culture, landscapes and culinary riches, Morocco is among the world's most enchanting countries. Hala Matar Choufany, president for the Middle East, Africa and South Asia at HVS, describes the hospitality scene in the North African jewel and what makes it such an intriguing tourism destination.

In the lead up to their participation at the Future Hospitality Summit (FHS) in Dubai in September, 2022, Hala Matar Choufany, President Middle East, Africa and South Asia for HVS, and Bani Haddad, Founder & Managing Director of Aleph Hospitality caught up to discuss how third party management has evolved over the years with a focus on the Middle East and Africa.

Over the past decade, the GCC region has transformed from a business destination to an experiential one, evidenced by an increase in international arrivals, private investments and government visions, initiatives and developments. Hala Matar Choufany, president for HVS Middle East, Africa and South Asia, and managing partner of HVS Dubai, outlines the market developments and what’s on the horizon.

Saudi Arabia is entering an entirely new tourism landscape with its Saudi Vision 2030 initiatives. With a strong economic outlook, a diversification of its economy, and significant governmental support, the hospitality and tourism markets across the Kingdom are expected to thrive over the next decade. In this article, we discuss the most important tourism indicators in the Kingdom.

HVS Dubai consultants attended the 2022 Future Hospitality Summit, held September 19-21 in Dubai, which brought together nearly 1,100 hotel owners, investors, operators, brand representatives, and consultants. This article summarizes key takeaways from the presentations and panel discussions held at the conference.

The Middle East consists of a diverse range of hotel markets that are stimulated by varied segments of the demand and investment sphere. Hala Matar Choufany, president of HVS Middle East, Africa and South Asia, gives us an in-depth look at where the region’s hotel industry stands and what’s likely to unfold in 2022.

Eye on Saudi Arabia - Watch Hala Matar Choufany in a live interview at HORECA 2021

Amid the current global pandemic and travel restrictions, Saudi Arabia remains committed to its Vision 2030 and projects are underway to transform its hospitality offering. Hala Matar Choufany, President, Middle East, Africa and South Asia of HVS, shines a bright light on the kingdom’s luxury resorts and what we can expect to see.

Hala Matar Choufany, in her interview with Hospitality News Middle East, discusses the global post-pandemic situation, the new normal and her vision for Lebanon.

Hala Matar Choufany, in her interview in Arabic on Al Arabiya News summarizes the current hospitality performance in the region as well as how the recovery path looks like.